In news just announced, Sooth, Inc., has finalized a distribution agreement with Ray Allen, Inc., a Chicago firm, for them to distribute Sooth’s network management automation products. Ray Allen’s list of direct and partner accounts manage contracts for over 1.5 million Cisco devices across the United States. The new channel will immediately extend Sooth’s reach from a regional to a national technology supplier.

Sooth’s products, much like robots, automate processes currently being done by Tier 1 and Tier 2 network technicians. Sooth’s products do the work at machine speeds with repeatable service, performance and quality. Previous results have shown 35-48% efficiencies can be achieved with these products. These "hard benefits" are accompanied by many "soft benefits" coming in the forms of improved network performance, security and ease of compliance to the many standards and government regulations challenging most organizations. Sooth’s technology has received great praise of late as evidenced by them being a current finalist for the prestigious NorTech Innovation award.